LONDON A half-hour or suitably after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's extra stadium was all but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had come to look Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt virtually his talent, but it was not until those few weeks in the same way as he went supernova - that England, and Europe, started to afford Son the star treatment: the focus on whose non-attendance is worth fretting over, the artist who might lead his team to the Champions League title.On the morning of the given next to Liverpool in which he might bonding agent his area as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was rapid of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year settlement in the same way as LG, the South Korean electronics firm, in the same way as Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a exaggeration not comprehensibly of winning the hearts and minds of the huge audience open in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The extra sharpness is, perhaps, best illustrated by the feat of Park Ji-sung, the former Manchester allied midfielder.ROLE MODELSThere is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, upon the usual ways Asian players are viewed in Europe."Park was seen as a good artist in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was horror-struck by the reception in Korea: all the people went insane for him. It was a given contrast."Park spent seven years at obsolescent Trafford, and was held in high exaltation by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily similar to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked in the same way as man-marking the opposition's biggest threat.It was a feat examination of how Europe views Asian players: they might sell jerseys, tickets and promotion deals off the pitch but, upon it, they are - first and foremost - good workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've retrieve has focused a lot upon his hard work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and classified ad promotion in Japan, South Korea and China.The quickest route to a huge extra audience seemed to be importing a player, a local hero, but few teams had the familiarity or achievement to recruit in the same way as much confidence. Apertura fixed to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the wave was hardly effusive."A lot of clubs were not in fact responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism virtually Asian players - that they were either good workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World cup squad, allied the Dutch team PSV Eindhoven, along in the same way as Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World cup semi-finals."He knew me well," Lee said. "However, my teammates had swing thoughts virtually me."By his own estimation, it took him a year or suitably to win them over."I had to outlook the stereotype of an Asian player, and it took quite a get older to prove my achievement to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of artist they might locate in Asia."They look them as dedicated, reliable, hard-working, respectful of older people, and never a misery for a coach," Strachwitz said.In Son's case, of course, that is all true, but it does not begin to pull off justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will look in Korea and Japan not just for disciplined and honorable workers, but for potential superstars, too.Son is still subject to the stereotype. In time, he may still be the man to rupture it.NYTIMES
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